Stories · First Room · June 18, 2026
Larry Nicholas wrote it down the next day
June 18 at Apollo Coalition. The next morning, Larry Nicholas put the night into words.
Larry Nicholas · CEO, ELS-Tec Group · First Room
Urban agriculture infrastructure

Larry Nicholas walked into the First Room as CEO of ELS-Tec Group — carrying a clear mission: make urban agriculture permanent infrastructure in communities, not a temporary project. By the next day he was already writing about what the night had been for.
“Spent Thursday evening at DevHouse HSV surrounded by people who are building, creating, and solving real problems.”
That was the tone of the room. Not a pitch night. Not résumé theater. Builders in motion. And Larry named the thing he keeps learning as a founder:
“One thing I've learned on this entrepreneurial journey is that progress often comes from conversations. Every event, meeting, and connection has the potential to open a new door, challenge an assumption, or spark an idea that changes your direction.”
He used the evening to put ELS-Tec on the table — and to talk with people who would meet that work where it lives.
“I enjoyed sharing the vision behind ELS-Tec Group and discussing our mission of making urban agriculture permanent infrastructure within communities.”
Then he turned the lens outward — to the room that made the conversation possible.
“A special thank you to Ben Tankersley for creating a space where founders, developers, creatives, and innovators can come together, share ideas, and support one another. Communities like DevHouse are an important part of helping entrepreneurs turn ideas into reality.”
“Grateful for everyone I met and for the Huntsville innovation community that continues to support builders at every stage.”
“I enjoyed sharing the vision behind ELS-Tec Group and discussing our mission of making urban agriculture permanent infrastructure within communities.”
What happened next
A month later, on July 30, Larry was back. Room #2 lists urban agriculture infrastructure again — and his name on the digital check-in list. The work he talked about on June 18 was still the work he was carrying.
Sources
From his LinkedIn post, June 19, 2026.
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